hatman: HatMan, my alter ego and face on the 'net (Default)
[personal profile] hatman posting in [community profile] debate
Is it right, wise, and morally correct to use ad blocking software?

(Pardon me for not presenting this in a rigorous manner. I haven't had formal debate training.)

On the one hand:

Internet ads are a pervasive nuisance. Many use loud colors, distracting blinking, noises, and/or other annoying tactics to gain your attention. All to try to sell you something that you probably don't want. Generally without actual substantive reasons for buying whatever it is.

You shouldn't have to deal with that if you don't want to. You should be able to control what appears on your own computer screen. If there's a simple, popular, well-known way to do that... why not?

On the other hand:

Websites depend on ad revenue. They need that money to pay for webhosting, etc. They need it to at least help turn a profit. Whether you pay attention to the ads on the screen or not, they depend on you actually having them on screen. If you block the ads from loading, you're using the site's resources while cutting off at least part of their revenue stream. In a way, it's tantamount to stealing - taking advantage of their services without "paying."

Furthermore, in the bigger picture, cutting off their revenue (especially while making use of their resources) harms the site's ability to stay in business. If everyone blocks ads while using bandwidth, server time, etc., the site will lose money and may have to shut down.

Beyond that, ad blocking software has become locked in an ever-escalating contest with ad hosting software, leading to advertisers adopting ever more insidious techniques.

What say you?

Date: 2009-10-28 04:38 pm (UTC)
nicki: (Default)
From: [personal profile] nicki
Advertising is a bet that companies make that people will look at ads and be interested in their product and website owners are getting a piece of that action. Adblock is a refusal to listen to bet. I have to say that I don't feel guilty about not letting people try and get me to gamble. I've also been known to use the casino bathrooms without walking by the slot machines when in Nevada.

Date: 2009-10-28 08:53 pm (UTC)
adalger: Earthrise as seen from the moon, captured on camera by the crew of Apollo 16 (Default)
From: [personal profile] adalger
I see no moral difference between ad-blocking software and going to the bathroom during television commercials. Advertising is the revenue stream for the delivery medium in question in both cases; if website advertisers want you to want to look at their advertising, they should follow the methods used by tv advertisers: make their ads entertaining, and target them better.


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